Hide Your Guitar! The iPad’s Coming

Apple’s ad for its latest iPad displays a crushing vision of the future.

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People like to complain about living in 2024. “It’s a world gone mad!” they say. “It’s straight out of a Huxley novel that nobody’s read because everyone’s a gender-studies major now!” they say. But let’s be optimistic: At least there’s no shortage of dystopian irony or unintentional hilarity.

Witness the latest viral advertisement from Apple, everyone’s corporate Silicon Valley best friend that’s totally not combing through your personal information that you naïvely placed on the Cloud as we speak. Aptly titled “Crush!” the ad features a massive, gleaming, sinister industrial compress that slowly smothers and obliterates various items symbolizing beauty, history, and human creativity, including a sculpture of — George Orwell, call your office — the human face.

Heather Wilhelm

About the Author

Heather Wilhelm

Heather Wilhelm is a writer in Texas.

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