Hold the Self-Regard

In May, Burger King announced it was dropping its 40-year-old “Have It Your Way” slogan. The new tag line for the fast-food company is “Be Your Way.”

What does “being your way” have to do with burgers and fries? The company said in a statement that the new motto is intended to remind people that “they can and should live how they want anytime,” that “it’s OK to not be perfect,” and that “self-expression is most important.”