How PR Pros Are Convincing Americans to Hate Data Centers Less

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Protesters outside the venue where OpenAI holds its annual DevDay event in San Francisco, Calif., September 29, 2026.

Carlos Barria/Reuters

The wild unpopularity of data centers represents an unprecedented challenge for the public relations industry.

Rightly or wrongly, vast swaths of Americans have become convinced that the infrastructure required to support the artificial intelligence revolution constitutes a major threat to their quality of life.

Brittany Bernstein

About the Author

Brittany Bernstein

Brittany Bernstein is the deputy news editor of National Review Online.

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