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Ad formats & specs

National Review’s Ad Formats

Standard display across desktop and mobile, plus takeovers, section sponsorships, newsletter sponsorships, dedicated email, and podcast sponsorships.

Download all specs

Display · Desktop

Built for Attention

Four standard positions across NationalReview.com, from the billboard above the fold to the half-page in the right rail.

Sizes
970×250 · 970×90 · 300×600 · 300×250
Max file size
150KB
File format
GIF or JPEG; HTML5 rich media on request
Animation
15 seconds maximum for non-user-initiated animation; no in-banner video
Sound
User-initiated, with “Play” and “Stop” controls
Expanding
User-initiated only, with a prominent “CLOSE X” in the upper-right corner
1970×250 Billboard
2300×600
3300×250
4970×90
Standard positions. Exact placement varies by template.
A 970×250 billboard on the new NationalReview.com homepage1
On the new NationalReview.com: a billboard below the homepage lead.
A 300×600 half-page unit in the homepage right rail2
Half-page in the right rail, alongside section coverage.
A billboard at the end of an article on the new NationalReview.com1
Billboard at the close of an article, before recommended reading.

Premium executions

Takeover

Own the homepage or a content section. Terms are tailored to each campaign — talk to our sales team.

Section Sponsorship

Align your brand with any content section on NationalReview.com. Terms are tailored to each campaign — talk to our sales team.

Display · Mobile

In the Reading Flow

Four mobile sizes that sit in the reading flow on every phone.

Sizes
300×100 · 320×100 · 320×50 · 300×250
Max file size
50KB
File format
GIF or JPEG; HTML5 rich media on request
Animation
15 seconds maximum; no in-banner video
Sound
User-initiated, with “Play” and “Stop” controls
Expanding
User-initiated only, with a prominent “CLOSE X”

Newsletter & dedicated email

Sponsor the Morning Read

Daily and weekly sponsorships and dedicated email blasts across The Morning Jolt, NR Daily, and Breaking News.

1Presenting sponsor — your logo atop the newsletter
2In-newsletter unit — creative within the issue
+Dedicated email — your message, sent to NR’s opt-in list
Targeting
Geo-targeting; A/B testing on dedicated sends
Dedicated email
Tailored to each campaign; ask our sales team for details and specs
NR Daily newsletter with presenting sponsor and in-newsletter ad12
NR Daily newsletter with presenting sponsor and in-newsletter ad12

Podcast sponsorship

A Voice in the Room

Sponsorships are available for all of our top shows, distributed on every major podcast directory.

Read types: host-read or produced

The Editors podcast playing on a phone
ShowDownloads per episode
The Editors40,000
The Charles C. W. Cooke Podcast25,000
The McCarthy Report12,000
Capital Record3,000
Radio Free California3,000

Creative policies

Advertising Guidelines

National Review reserves the right to reject any ad campaign or creative.

Download full specs
  1. Fifteen seconds maximum for any non-user-initiated animation; no in-banner video.
  2. Sound must be user-initiated by click, with “Play” and “Stop” controls.
  3. No auto-expanding ads; expanding ads carry a prominent “CLOSE X” in the upper-right corner.
  4. Rich media specs available on request.