Right-of-center media and politics are suffering from a glut of obsessive positioning. Once you start noticing this, you can’t stop.
As with many things, positioning isn’t all bad. You can build a clear identity — a brand, if you will — by standing for particular ideas or priorities. At some level, that’s an essential skill for an ambitious politician or a political commentator. At times, that means separating yourself from the stances of others on your own side. People get to know where you’re coming from, what you consider important, what you’ll compromise on, and what you won’t.
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